04 Dec Global Ad Market Trends: Growth, Challenges, and the Rise of Digital Giants
The global advertising landscape is undergoing dynamic shifts. In 2023, global advertising spending is expected to surge by 5.8 percent, reaching $889 billion, before slightly slowing to a 5.3 percent lift in 2024, reaching $951.8 billion, excluding expenditures on political advertising.Political Advertising on the Rise:...